Psychology and Business

Personality and Individual Differences is a multifaceted module that covers the history, cornerstone theoretical frameworks and methodological approaches of personality research. The structure of human personality is examined using a trait-based approach, which is applied in a variety of sub-topics leading to a comprehensive understanding of how personality and individual differences influence thought and behaviour in different settings. The contributions of biological and environmental factors in the development of personality and individual differences, as well as associated controversies are also explored. You will consolidate your learning by utilising psychometric methods to design and run a quantitative study in an area of personality research of your choosing. Accordingly, this module helps to prepare you for your third-year dissertation module in providing experience of the research process, from design, gaining ethical approval, data collection and analysis to reporting and discussing findings.

This module will develop your knowledge and understanding of social psychology, one of the core areas of psychology introduced in Researching Psychology I. Social Psychology will engage you with the breadth and diversity of social psychology as a discipline from social constructionism and group processes through to social cognition, collective behaviour, and social interactions. The purpose is to help you gain a detailed understanding of how people think, feel and act in relation to others and the world around them. Key topics will engage you with the indexical nature of the discipline locating historical and contemporary research and theory within its broader socio-economic and cultural context.

This module will build and extend on core methods and statistical techniques acquired at level 4 in Researching Psychology I. You will develop knowledge and skills integral to advanced psychological research designs, including the use of quantitative and qualitative analysis techniques. Specifically, this module covers three research methods strands including experimental, psychometric, and qualitative methods. Statistical underpinnings and application of techniques relevant to experimental (e.g., One-way ANOVA, Factorial ANOVA) and psychometric-based research (e.g., Regression, Multiple Regression) are covered and directly extend methods learnt in Researching Psychology I. Additionally, you will develop applied methods skills by utilising specialist software such as SPSS for the analysis of quantitative data. A variety of qualitative approaches, methods and analyses will also be considered such as interviewing skills, diaries and photo elicitation, discourse analysis, polytextual thematic analysis and descriptive phenomenology.

This module is designed to introduce you to digital marketing. This module is applied in its nature and challenges you to develop a digital marketing plan that will aid an organisation to achieve specific digital goals through careful consideration of selected marketing channels such as paid, earned, and owned media.

This module brings you to the forefront of modern practices: bridging the gap between theory and its practical application. You will thus explore a variety of current and emerging online and offline digital marketing tools and platforms in order to make recommendations to a client regarding your digital marketing strategy.

You'll enhance your understanding of Business 4.0 organisations such as Amazon, Google, Netflix and Uber and will encourage you to analyse how these organisations have optimised the digital advantage to create customer value. You will consider how Industry 4.0 has revolutionised marketing and led to marketing innovations including Artificial Intelligence, Conversational marketing in real time using chatbots, personal brand influencers, Search Engine Optimisation (SEO), omnipresence, internet marketing, relationship and mobile marketing.

This module provides you with a foundation in the theory and practice of Human Resource Management (HRM). You will develop a broad understanding of HRM and how its practices are applied in a business context.

You will be challenged to engage with research and insight from the Chartered Institute of People and Development; the professional body for experts in people at work, and to develop an understanding of how HRM has evolved over time. You will come to appreciate that through the people professionals who work within it, the HR function helps an organisation deliver its corporate strategy and objectives by effectively recruiting and developing people and managing your performance.

You will explore employment legislation and will develop an understanding of the factors that impact recruitment and selection. Furthermore, you will understand the rationale for workforce planning.

This module equips you with an understanding of CSR and sustainability in global and organisational contexts. This module will empower you to take positive action as informed global citizens in line with The 2030 Agenda for Sustainable Development adopted by all United Nations Member States in 2015.

The Agenda provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries - developed and developing - in a global partnership. They recognise that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests. These SDGs will therefore underpin the teaching and learning ethos of this module.

Through undertaking the module, you will begin to develop the knowledge and skills required to develop practices for managing and leading Corporate Social Responsibility and sustainability in an organisational setting. The approaches taken to manage and lead CSR and sustainability differ according to the genre and purposes of the individual organisations. Hence the critical exploration of case studies will help support you to develop a fuller understanding of CSR / sustainability in a variety of organisational contexts.

You will take positive action within this module by working together as part of BGU's Enactus team to actively tackle global challenges. This experiential approach affords you the opportunity to engage with the world’s largest experiential learning platform. (Enactus is a global network of global business, academic and student leaders unified by one vision—to create a better, more sustainable world.)

This module provides you with an opportunity to explore the meaning of equality, diversity and inclusion. Equality, diversity and inclusion are important drivers of organisational performance, benefiting staff and stakeholders.

For you to be effective as future fit employees and aspiring managers and leaders it is key that your everyday sense of ‘normal’ and the lenses that impact on how you see and interpret the world around you are explored. These individual lenses through which a person sees, frame the attitude and response to a changing world brought ever closer by globalisation. Through undertaking this module, you will come to understand that promoting and supporting diversity in the workplace is an important aspect of good people management and that it is about valuing everyone in the organisation as an individual.

Furthermore, you will come to understand that in order to reap the benefits of a diverse workforce it is vital to have an inclusive environment where everyone is encouraged and enabled to participate and achieve their potential. You will develop an understanding of UK legislation – covering age, disability, race, religion, gender and sexual orientation among others. You will come to appreciate that this sets the minimum standards, and that an effective diversity and inclusion strategy goes beyond legal compliance seeking to add value to an organisation, contributing to employee well-being and engagement.

Through undertaking this module, you will be empowered to champion equality, diversity and inclusion and to challenge others to do the same if / where needed.

This module develops knowledge and understanding of the BPS core domain of Cognitive Psychology which you will have been introduced to at level 4 in Researching Psychology I. Throughout this module, there will be discussion and critical evaluation of a range of different cognitive psychological constructs (e.g., processing resources, attention, memory, language) as a toolkit for theorising mental functioning. You will critically engage with core constructs in cognitive psychology, associated methodologies and key perspectives (for example cognitive neuropsychology, neuroscience, fundamentals of the experimental method). Throughout the module, the use of computerised experimental paradigms will be explored, which underpin theories. For example, you will have the opportunity to engage with classical experimental paradigms or paradigms with a cognitive basis such learning, memory and problem-solving computerised tasks, within workshop sessions. The module aims to showcase the breadth of approaches to understand cognitive processes whilst critically engaging you with relevant associated methodologies. You will have opportunities to engage in a variety of cognitive experiments to facilitate your understanding of key topics and experimental approaches.

This module focuses upon the BPS Core domain Biopsychology, covering aspects of the biological basis of behaviours, emotions and mental health. The module aims to provide an overview of how the sub-disciplines within biopsychology (e.g., neuropsychology, cognitive neuroscience) approach psychological research questions. The module will support development of an in-depth understanding of neural conductance and major brain structures/systems to particular neurotransmitter systems as explanations of how the brain affects behaviour. The module aims to develop your understanding of the anatomical and physiological processes that underpin psychological experience whilst exploring the methodologies used to examine contemporary issues in biopsychology. To achieve these aims, the module will enable you to critically examine how contemporary biopsychological models are developed and evaluate these as explanations for behaviour using key examples (e.g., emotions, memory and learning, drugs and addiction and mental health disorders). This module promotes the application of multiple perspectives (including knowledge gained of other domains in previous years) to critique biopsychological theory and to critically appraise information, using evidenced based reasoning.

This module introduces you to the principles of managing and leading individuals, teams and organisations and provides an opportunity for you to evaluate and understand approaches for supporting, motivating and inspiring others to meet and exceed expectations. You will use case study examples to extend your knowledge and understanding and to review best practice in the workplace.

An in-depth understanding of the theoretical and practical approaches to leading and managing effectively will thus prevail. Furthermore, you will analyse and evaluate the merits of various methods that can be used to monitor organisational, individual and team performance. Managing and leading in both physical and remote environments as well as in hybrid settings whereby individuals typically have more freedom to work when and where they choose will also be explored.

This module equips you with the knowledge and skills to business plan for start-up. This module is practical in nature and provides you with the opportunity to create a business plan for a commercially viable product or service through a workshop approach.

You will create a plan that will guide you in defining your unique selling proposition (USP) and give you clarity of the marketplace in which you choose to operate. You will be supported to seek out relevant enterprise guidance and support from outside agencies such as the local chamber of commerce and The FSB and will be encouraged to test start-up ideas in a safe environment using the facilities and expertise of the on-site business incubation centre BG Futures.

This module provides you with the opportunity to explore social innovation and entrepreneurship. You will review and analyse; the characteristics of social entrepreneurship, innovative, up-to-date research on the ecosystems of social entrepreneurship, the behaviour of social entrepreneurs, their ability to produce social innovation, social capital and social inclusion, and the role of stakeholders in fostering socially oriented businesses.

You will be encouraged and supported to network with social entrepreneurs in order to explore first-hand the diversity of the social enterprise sector. In networking with social entrepreneurs you will consider the motivations and role of social entrepreneurs and social enterprises in the modern world.