The 2013 Bishop Grosseteste University prospectus, produced in-house by the BGU marketing team, has been shortlisted for two national awards.
The university has been placed in the ‘Best Undergraduate Prospectus’ and ‘Best Prospectus from a Specialist Institution’ categories at this year’s HEIST Awards, a national awards ceremony that celebrates innovation and excellence in education marketing.
Produced by the university’s marketing department, the design of the 2013 prospectus was based on student feedback from previous publications.
This is the first time the university’s marketing team has been shortlisted for a national award, and they believe their hard work researching, rewriting and redesigning the prospectus is what helped them to succeed.
Ben Rook, Marketing Manager at BGU, said that he felt that the 2013 prospectus needed a more personal approach: “We rewrote this prospectus completely, making a real effort to talk directly to the reader to ensure a much more personal feel.
“BGU is a unique university and has such a strong community spirit. We worked very hard to make sure that the prospectus captured as much of this spirit as possible to show potential students what a great place it really is.”
The BGU team has included quotes and stories from current students about the courses, activities and social aspects of studying and living in Lincoln.
“We’re aware that prospective students want to see a university’s credentials not only from the perspective of the institution itself, but also from the students who attend it. I’m delighted with the outcome and the national recognition we’ve received.”
The winners of the 2013 HEIST awards will be announced during a ceremony on Thursday 11th July 2013 at the Renaissance Hotel in Manchester.
Other nominees in the Best Undergraduate Prospectus category include the University of Nottingham, the University of Cambridge and the University of Leicester.
To request a copy of the current Bishop Grosseteste University prospectus please send an email to marketing@bishopg.ac.uk or call 01522 527347.