Dawood Khan
Dawood Khan is a Lecturer in Marketing and Branding at Bishop Grosseteste University. He teaches undergraduate, postgraduate, and apprenticeship modules, and is actively involved in curriculum development for advanced-level courses. Prior to this, Dawood served as an Associate Lecturer at Nottingham University Business School (at the University of Nottingham), supervising MSc Marketing and Branding dissertations and mentoring students through complex research processes.
Dawood has held various teaching positions at Nottingham Business School and Nottingham School of Art and Design (at Nottingham Trent University), where he delivered modules ranging from Strategic Marketing and Brand Management to Advanced Research Methods. He has also supervised dissertations for postgraduate students in fashion marketing and branding, fostering their academic and professional growth. Additionally, at Oxford Business College, he taught a broad range of courses, including Principles of Marketing and Researching Business Data taught via the University of West London curriculum.
Dawood is completing his PhD in Marketing and Branding at Nottingham Trent University. His doctoral research conceptualizes political parties in South Asia as corporate brands, exploring brand identity, culture, and image from multi-stakeholder perspectives. The study addresses a significant gap in political branding literature, particularly within the developing world.
He holds two MSc degrees: one in Public Policy and Political Marketing from Stockholm University, focusing on social marketing for healthcare campaigns, and another in Business and Economics from Uppsala University, with a thesis on anti-bullying interventions. Dawood’s academic journey began with a Bachelor of Business Studies from Waikato Institute of Technology, New Zealand, where he gained insights into the interplay of business environments and Indigenous Maori communities.
Dawood is an accomplished researcher with publications in leading journals. His co-authored articles, “The Effective Nature of Projective Techniques in Political Brand Image Research,” and “Political Brand Culture of Pakistan Tehreek-e-Insaf : An Internal Perspective” are featured in the International Journal of Market Research. He has also contributed to The SAGE Handbook of Political Marketing, exploring frameworks for political brand engagement and positioning. His work highlights the integration of qualitative methods, projective techniques and brand culture in political branding.
Dawood is a reviewer for the Journal of Political Marketing and the Journal of Marketing Communications and actively participates in peer review processes to advance research quality. He has also completed advanced teacher training, and mentor’s postgraduate researchers in qualitative research methodologies.
Before his journey into academia, Dawood worked extensively in market research, management consulting and the technology industry in New Zealand and Sweden.
· Political Branding and Marketing
· Strategic Brand Management
· Corporate Branding
· Customer Experience and Engagement
· Qualitative Research Methods, including Projective Techniques
· Social Marketing in Not-for-Profit Contexts
• Khan, D., Pich, C., & Spry, L. (2024). The effective nature of projective techniques in political brand image research. International Journal of Market Research, 66(1), 115-148.
• Khan, D., Armannsdottir, G., & Pich, C. (2024). Political Brand Culture of Pakistan Tehreek-e-Insaf : An Internal Perspective. International Journal of Market Research DOI: 10.1177/14707853241302670
• Pich C. Armannsdottir, G. Khan, D. and Spry, L. ‘A Political Brand Engagement and Positioning Framework: An Integrated Framework’ in The SAGE Handbook of Political Marketing by Baines, P. Harris, P. Panagopoulos, C. and Hejlova, D. (2025).